Increase Return Number Of Visitors

It is estimated that it can take the average consumer 5-7 times to see a product they like before purchasing. When you design your website, you should make it like that; your visitors should come back in future. This has to be your main goal that provides your visitors everything to get stick to. The more you do well; more you are going to sell your products and get revenue from your advertisements. 

Jay Conrad Levinson, author of Guerrilla Marketing said, "Content is king. Provide what your competitors are not providing. Give your visitors information of value. People aren't as interested in you as what they are in learning."

 It could be important in many ways. First of all, your visitor may like your product but may not wish to buy it at that time. If he bookmarks your webpage and returns later may be he can make his mind to buy it then. If your website is such interesting, people may refer their friends, colleagues, relatives and more. As result your website can become word of mouth. 

How You Are Going To Call Them Back? 

At this time, I am sure, you would be thinking that how is it going to happen. Now I am going to tell you that which ways you can use to call your visitors back.

 Update Contents:

                        It really looks like a hard job. But you have to do it. Try your best to update your website at least twice a month. Believe me it will help to increase your return visitors as well as search engine ranking. For example if some visitor finds a website and checks it 3 times in two months or so, and finds no change in its contents, he is not going to visit that website again. Changing or adding contents make a reason for your visitor to come back so he could benefit your website. Once you gain your visitor belief then you are done.

You can get contents for your website from many places. You can search articles, forums, relevant website and can get ideas about the things missing in your website. Then try to update it regularly. As a result you would gain search engine rankings too because the web pages which change frequently, search engine give them more preference. You can learn more about how to increase your PageRank by reading Increase PageRank.

 Offer Contests/Giveaways:

                        People love free contents. Whether it is money, e-book, software or anything they like to get them at no cost. You can offer something to win from your website by taking any survey on your products, website or anything you like. By doing this, you can recall, those people as return visitors, taking part in contest. Second you can get feedback about what your potential customers are looking for, in your products.

 Start Newsletter:

                        I know this is not an easy task to do. You have to really work carefully to make an effective newsletter. You also have to use some mind to get people’s email addresses for newsletter. You have to plan in such a way that people should give you their email address without any hassle. You can announce by extension of your website in your newsletter or some interesting news or any nice article relevant to your website category. Remember if your newsletter is really worth then many people can come to your website just to subscribe for your newsletter.

 Bookmarks:

                        There are many people who use their bookmarks regularly and visit websites often which they add in their bookmarks. Try your best to remember people to bookmark your website. As well as you should provide them with shortcut to bookmark your website so they don’t have to work hard. Try to provide them a button which would add your website to their bookmarks automatically. If you cannot do so try to give them keyboard shortcut. You may not believe that there are many people on net that do not know even how to bookmark web pages correctly.

 Use Discussion Forums:

                        Discussion forums could be great place for your visitors to talk with each others and ask questions and answer each other questions as well as come back later to find answer of their questions. Believe me people can stick to it, if it really contains some interesting topics.

This is a more interactive approach, where someone can start a thread and other visitors reply to the posting in an ongoing fashion. This also a great thing to have if you offer more technical or specialized services, so that your customers can ask you about any technical problems they are having and might even find the answer in a previous posting.

You can add your affiliate products or your website as well in moderated way, keeping your visitors as well as sponsors happy.

You cannot start your web forum if you are not getting enough traffic because it may not perform well. You have to participate actively, by answering questions and more. But it is advisable to wait until you get reasonable amount of traffic.

 Polls:

                        Visitors often like to give their opinion about something. Offering a quick one or two question poll that changes every couple of days is a great way to keep them interested and coming back to your site. Here are some sites that can help you set up a poll for your website.

http://www.misterpoll.com, http://www.pollit.com

Free Articles:

                        There are many people hunting for free stuff. Providing free articles regularly related to your website category could really help you to increase your return traffic. For example if you are owning Diet / Nutrition company, you can add articles related to health care, weight loss e.t.c so it will greatly attract your targeted visitors and can help to boost your traffic.

Some other tips can include using “Tell A Friend” service, which is not increasing return visitors, but can increase unique visitors. This service should easily accessible to visitors and easy to use.

You next step is to use mailing list it is also like newsletter but still you should be able to build that by providing something free such as an e-book or any free program or anything so you can build massive mailing list. This list can act as renewable resource of visitors.  Remember you should be very careful while sending announcements and never promote your affiliate products directly from there. Keep your activities away from boundary line of SPAM and send any announcements carefully.